BC Hair Activating Shampoo with Carnitine Tartrate, Taurine and Echinacea is the first step of the BC Scalp Genesis Root Activating regime. The mild shampoo formula gently cleanses and activates the hair roots. Regularly used in combination with the BC Scalp Hair Activating Serum it improves the hairs vitality and reduces non pathological hair loss after 6 weeks.